On October 21, Beauty Again and Good Medi Korea co-hosted the '2026 Practical Strategy Seminar on Attracting International Patients (Global Patient Growth Seminar)' in Gangnam-gu, Seoul.
The seminar was designed for medical institutions preparing to attract international patients or looking to expand their efforts. It ran from 5 p.m. to 7 p.m. for 35 attendees, including head directors and executives of medical institutions, international healthcare managers, and representatives of MSOs (medical institution management support companies). Across three sessions, it covered the process by which international patients discover a hospital, come to trust it, and move on to inquiries, bookings, and actual visits.
■ Session 1 | Why Don't International Patients Choose Our Hospital? — Kim Do-gyun, CEO of Good Medi Korea
The first session was led by Kim Do-gyun, CEO of Good Medi Korea. Starting from the question, "In the era of 2,010,000 patients, the numbers have grown, but…," Kim identified seven misconceptions hospitals hold, based on what he has seen in the field of patient acquisition, along with the acquisition strategies that need to change now.
■ Session 2 | A Hospital That Doesn't Appear in Search Might As Well Not Exist — Jeong Taek-su, CEO of Beauty Again
The second session was presented by Jeong Taek-su, CEO of Beauty Again, under the subtitle "From Overseas Search to Multilingual Content and Patient Inquiries." Jeong divided the typical online path by which international patients find a hospital into three stages—discovery, comparison, and inquiry—and explained what a hospital needs to prepare at each stage. He also presented the findings of the Korea Health Industry Development Institute's "2025 Overseas Awareness Survey on Korean Medical Services," in which 86.3% of 7,100 respondents across 16 countries said they get information about medical services online (multiple responses allowed).
For the discovery stage, he pointed to website structure as the key challenge. In an in-house survey conducted in August this year, Beauty Again examined the websites of 307 plastic surgery clinics in Gangnam-gu, Seoul. It found that 78 of them (25.4%), roughly one in four, had key information only in images. Jeong said that text inside images is not HTML text and can therefore put a site at a disadvantage in being found for related search terms. As a solution, he proposed a structure that organizes procedure information as text, by procedure, and by language. He also showed an actual search screen in which a sentence introducing one hospital in Google AI Overviews matched the introductory copy on that hospital's website, and stressed that accurate information published in writing by the hospital matters in AI search as well. He added, however, that such a structure does not guarantee search visibility or AI recommendations.
For the comparison stage, he named multilingual pages that present information on medical staff, procedures, costs, and consultation languages in the patient's own language. For the inquiry stage, he named inquiry channels that patients find convenient, such as KakaoTalk and LINE, along with a consultation management system that ensures no incoming inquiry is missed.
A case study was also presented of an eye plastic surgery hospital in Gangnam that adopted Rebeauty. Starting in July 2026, the hospital applied image-to-HTML conversion, an 11-language website, search engine optimization (SEO), and generative AI search optimization (GEO). According to Google Search Console, over 128 days it appeared at least once in Google search results in 196 countries. The number of new KakaoTalk and LINE consultation patients at the same hospital rose 61%, from a monthly average of 146 before implementation (March–June) to 235.5 after implementation (July–August). Jeong explained that other factors may also have contributed to the increase in consultations, so he does not regard search visibility as the sole cause.
■ Session 3 | Before and After Adopting Rebeauty: A Firsthand Account from a Director
In the final session, a representative director of a plastic surgery clinic in Gangnam shared, from the perspective of the clinic floor, the experience before and after adopting Rebeauty's solutions.
Participating institutions were given a pre-diagnosis report reviewing the hospital's online touchpoints from the perspective of international patients. The report assessed four items—multilingual website, Google search, AI visibility, and the international inquiry pathway—based on publicly available data. Beauty Again also presented, on site, website design samples prepared in advance for each hospital that applied to attend.
Concluding his presentation, Jeong said, "Attracting international patients does not end with building a website. What matters is operating it continuously so that the hospital is discovered, earns trust, and converts into inquiries."
Beauty Again has been engaged in attracting international patients since 2013 through its affiliate Live Again. Drawing on this field experience, it operates the global patient acquisition solution 'Rebeauty (ReBeauty)', which connects global websites for hospitals, multilingual content, search and AI visibility optimization, and consultation management functions. Good Medi Korea draws on its network of medical institutions and field experience to propose hospitals' strategies and operating direction for attracting international patients.
Starting with this seminar, the two companies plan to hold seminars on attracting international patients regularly every month.
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