The Korea Tourism Organization's 2026 Innovation Voucher Program is a key policy initiative that supports AI and digital transformation to strengthen the competitiveness of tourism businesses. The program is designed to help companies respond to changing global tourism trends and achieve tangible growth. Beauty Again has been honored to be selected as a voucher recipient this year, and it hopes to contribute to the advancement of AI in the medical tourism industry through the program.
✔ Overview of the Korea Tourism Organization Voucher Program
Under this program, tourism businesses select the services they need, and the associated costs are covered in the form of vouchers.
- Program period: February – December 2026
- Total support: KRW 6,630,000,000 / approximately 78 companies selected
- Support types:
- Advanced track: up to KRW 130,000,000
- General track: up to KRW 70,000,000
In particular, the adoption of digital-based services such as AI, big data, and app and web development is a core area of support, actively driving technological innovation in the tourism industry.
✔ Key Support Areas (Focused on Digital Transformation)
The 2026 voucher program focuses on the following services.
- App and web development and enhancement
- Adoption of AI-based solutions (recommendation systems, chatbots, etc.)
- ICT solutions and data-driven system development
- Digital transformation consulting
Through this support, tourism businesses can build the foundation to grow beyond simple promotion into technology-based platform companies.
✔ Key Details of Beauty Again's Voucher Project
Through this 2026 Korea Tourism Organization voucher program, Beauty Again is advancing its AI-based medical tourism platform.
■ Project Overview
- Program type: Advanced voucher
- Total project budget: approximately KRW 130,000,000
- Project period: April – November 2026
■ Core Services
Beauty Again will expand its existing AI web service to build a mobile app platform that integrates the following features.
- AI procedure simulation
- Patients can preview their post-procedure appearance based on their own photos
- AI hospital recommendation system
- Personalized recommendations based on data from more than 100 partner hospitals
- AI multilingual consultation
- Support for English, Vietnamese, Mongolian, and Japanese
→ Delivering a one-stop medical tourism process, from consultation and hospital selection to the actual visit
✔ Significance of the Project and Expected Benefits
This voucher program goes beyond simple technology support and carries the following significance.
- Expanding the attraction of international patients and invigorating medical tourism
- Delivering AI-based personalized tourism and medical services
- Strengthening the digital competitiveness of tourism businesses
- Expanding Korean medical tourism in the global market
In particular, Beauty Again's case is a representative example of an AI + healthcare + tourism convergence model and points to a new direction for growth in the tourism industry.
