# Beauty Again to Participate in Mongolia Beauty Expo in December... Launching Large-Scale Promotion of AI-Based K-Beauty Platform
**Targeting the Central Asian market with rebeauty.mn and the reface service**
Beauty Again announced that it will participate in the '2025 Mongolia Beauty Expo,' to be held in Mongolia from December 4 to 7.
At the expo, Beauty Again plans to showcase an innovative K-beauty digital platform, centered on **'rebeauty.mn,'** a magazine site providing information on Korean plastic surgery, and **'reface,'** an AI-powered virtual facial plastic surgery web service.
## rebeauty.mn: Korean Plastic Surgery Information Tailored for Mongolia
rebeauty.mn is a magazine site specializing in Korean plastic surgery and beauty information for customers in Mongolia. It offers a wide range of content in Mongolian, including the latest Korean beauty trends, information on cosmetic procedures, hospital introductions and patient reviews, so that local customers can access K-beauty information more easily.
In particular, it is expected to establish itself as a reliable information channel for Mongolian customers who have had difficulty obtaining information on Korean beauty procedures because of the language barrier.
## Experiencing Virtual Simulation with AI Technology 'reface'
The reface service, which will be introduced alongside it, is an AI-based virtual facial plastic surgery web service. It is an innovative technology that allows customers to simulate their changed appearance in real time before undergoing a procedure.
Because customers can preview the results of plastic surgery on various areas, such as the eyes, nose and jawline, the service helps them make decisions and can significantly increase consultation satisfaction. Backed by technology already proven in Korea, it is expected to make a strong impact in the Mongolian market as well.
## Expanding the Reach of K-Beauty Through Digital Platforms
At this expo, Beauty Again plans to go beyond a simple service introduction by giving visitors on site the opportunity to try the reface app firsthand and guiding them on how to access information through rebeauty.mn.
In addition, the company plans to seek long-term cooperation by building B2B partnerships with local beauty clinics and medical institutions in Mongolia, and to pursue a comprehensive market entry strategy by running B2C marketing aimed at general consumers in parallel.
## Goal: Securing a Foothold in Central Asia
A Beauty Again representative said, "Mongolia is a market with very high interest in Korean beauty and plastic surgery," adding, "Through rebeauty.mn and the reface service, we will create an environment in which anyone can easily access and experience K-beauty information, overcoming language and geographic barriers."
The representative went on to state the company's ambition, saying, "Starting with our participation in the Mongolia Beauty Expo, we will expand our services across Central Asia and leap forward as a global leader in AI-based K-beauty platforms."
Meanwhile, Beauty Again's innovative digital platform is drawing attention as a new growth driver for the K-beauty industry, and this expansion into Mongolia is expected to serve as an important turning point for future expansion into global markets.
