# Beauty Again Wraps Up 2025 Mongolia Beauty Expo... "Targeting the Local Market with the Reface App"
**Showcases K-Beauty Technology at an Event Hosted by the Korea Tourism Organization**
Beauty Again announced that it was invited to the Mongolia edition of the '2025 Korea Beauty & Medical Fair,' hosted by the Korea Tourism Organization, and participated successfully.
At the expo, held in Mongolia over four days and three nights, Beauty Again showcased a wide range of next-generation beauty technologies and drew an enthusiastic response from the local market.
## Innovating Virtual Consultations with the Reface App
In particular, the **'Reface app'** that Beauty Again presented at the event drew significant attention. The Reface app is an innovative service that uses AI-based photo virtual simulation technology to let customers preview how they will look after a procedure.
Many Mongolian beauty patients who visited the venue used the app to virtually simulate their appearance and received customized aesthetic consultations. Customer satisfaction was reportedly especially high, as they were able to predict results before an actual procedure.
## Simultaneous B2B and B2C Results
At the expo, Beauty Again held B2B cooperation discussions with local Mongolian beauty clinics and medical institutions, and also had a valuable opportunity to verify the service's local market viability through direct communication with general consumers.
Mongolian beauty patients showed strong interest in being able to receive consultations easily through visual simulation, overcoming language barriers.
## A Stepping Stone for Global Expansion
A Beauty Again representative said, "Attending this Mongolia expo has laid an important foothold for entering the Central Asian beauty and medical market," adding, "Based on AI-powered technologies such as the Reface app, we will promote the excellence of K-beauty and establish ourselves as a leader in the global market."
The AI-based beauty solutions offered by Beauty Again are expected to open a new horizon for K-beauty by overcoming barriers of language and culture.
