Beauty Again Joined the Future of K-Medical Tourism Powered by AI
Held at the Grand Ballroom (North, 1st Floor) of COEX in Seoul from Thursday, March 19 to Sunday, March 22, 2026,
**'Medical Korea 2026 – The 16th Global Healthcare & Medical Tourism Conference'** concluded successfully, with Beauty Again taking part as an official participant.
Under the theme **'Global Healthcare Powered by AI: Bringing the Future Closer, Bringing the World Closer,'**
this year's conference was held as the largest global medical tourism event in Korea, hosted by the Ministry of Health and Welfare and organized by the Korea Health Industry Development Institute.
Expo Overview
Event: Medical Korea 2026 – The 16th Global Healthcare & Medical Tourism Conference
Dates: Thursday, March 19 – Sunday, March 22, 2026
Venue: COEX Grand Ballroom (North, 1st Floor), Seoul
Host/Organizer: Ministry of Health and Welfare / Korea Health Industry Development Institute
Scale of participation: Approximately 40 organizations
Results of Beauty Again's Booth Operation
Beauty Again operated a booth in the K-Medical Service Promotion Hall,
presenting a one-stop medical tourism service that offered hands-on experiences, consultations, and reservations.
① AI Beauty Experience Zone
AI facial analysis and virtual plastic surgery simulation experiences drew strong interest from visitors,
and on-site printing of results along with promotional offers effectively boosted participation.
② 1:1 International Patient Consultation Desk
Coordinators fluent in Mongolian, Vietnamese, and Japanese were stationed at the booth,
providing customized consultations and linking visitors to reservations at partner hospitals, thereby laying a practical foundation for patient acquisition.
③ Promotional Exhibition Space
By introducing Beauty Again's history, its partner hospital network, its AI-based platform, and patient case studies,
the company strengthened its brand credibility and awareness.
Track Record at Global Expos
Prior to participating in Medical Korea 2026,
Beauty Again took part in the Mishel Beauty Expo held in Ulaanbaatar, Mongolia,
where it expanded its standing in the local medical tourism market.
Building on this, at this COEX expo as well, the company's engagement with target visitors from Mongolia and Vietnam
produced tangible results in consultations and network building.
Key Results
More than 500 booth visitors attracted
More than 200 participants in the AI beauty experience
More than 100 one-on-one customized consultations conducted
More than 30 actual patient-acquisition connections achieved
Future Plans
Based on the global network and consultation data secured through its participation in Medical Korea 2026,
Beauty Again plans to continue expanding its acquisition of international patients and advancing its AI-based medical tourism services.
